“How easy is it for you to design & build a low carbon exhibition stand?”
“Will it be expensive?”
These are two of the questions we’re often asked. And the two answers we always respond with are: “It’s easy” and, “No, it isn’t at all expensive. In fact, it you’re planning on doing more than one exhibition, it will cost you considerably less”
As well as working with organisers to help decarbonise their exhibitions, we’ve been designing & building low carbon exhibition stands for clients in the UK and Europe for a few years now. Not only do they give our clients a warm glow knowing that they’re doing their bit for the planet, they’re very (very) economical. Everything is designed to be reused which minimises waste, minimises the carbon footprint and has a similarly minimising effect on the costs.
Let’s take a look at each of the fairly standard elements of an exhibition stand:
Walls – our ‘go-to’ is modular walling. It’s quick and easy to erect (reducing labour costs), packs away into holdalls (reducing both transport costs and emissions) and, because they’re designed to be used over and over again, the embedded carbon in their production is so spread out that it’s minimal - like the equivalent of a quarter-pounder burger minimal.
Graphics – if you steer clear of anything including event names, dates or stand numbers, graphics for modular stands can be used multiple times. And when you need to update them, they’re recyclable - another win for the planet.
Furniture – you can buy your own (and store it, maintain it, and have to hump it around from show to show) or you can hire. At first glance, hiring doesn’t appear to be awfully cheap, but once you take out the cost of the initial purchase, the storing, the maintaining and the humping, it’s actually great value. And because that lovely bespoke spray painted counter is used week in and week out the embedded cardon footprint is tiny. Like really tiny.
Flooring – these days a lot of expo carpet is either recycled, recyclable, or both. Even so, it’s still really a one-time use product and so it isn’t our first choice. There are alternatives. 100% recycled tiles are a thing. They look great, can be adapted to different stand shapes and sizes, and take minutes to put down. And (there’s a pattern emerging here!) you can use them again, and again.
Labour – Modular stands don't need a skilled workforce so you, if you need help, hire locals. You'll cut down on transport emissions (happy planet) and you’ll slash your hotel costs (happy finance department)
We wish we could make it sound more complicated - we could probably charge more if we did! But it just isn’t. Low carbon exhibition stands are easy and economical. The only hard bit is making sense of why everyone isn’t doing it…